Another insightful article by John L. Mariotti about the usefulness of ideas. This excerpt is taken from the introductory paragraph:
“There are millions of clever ideas out there. The challenge is whether there is a need for these ideas that is strong enough to cause someone to “buy them.” Just because an idea is neat, unique, clever or even useful, doesn’t mean that discriminating buyers will pay for it.”
The full article:
Inventions: Solutions in Search of Problems : Innovation :: American Express OPEN Forum.
