Another insightful article by John L. Mariotti about the usefulness of ideas. This excerpt is taken from the introductory paragraph:
“There are millions of clever ideas out there. The challenge is whether there is a need for these ideas that is strong enough to cause someone to “buy them.” Just because an idea is neat, unique, clever or even useful, doesn’t mean that discriminating buyers will pay for it.”
The full article:
Inventions: Solutions in Search of Problems : Innovation :: American Express OPEN Forum.
This is an interesting article by Tim Kastelle on the problem ideas face in old, big, fat organizations: they just don’t spread!
The introduction:
“The fundamental point that I was trying to make in yesterday’s post is that most of us are facing the same innovation problem: it is extremely difficult to get new ideas to spread within most organisations. We are a bit deceived because we hear about innovation at Google, and 3M, and Apple, and we think that all of our organisations should work like that. Unfortunately, most of them don’t. My examples yesterday came from education, and I know that a lot of people in the public sector think that innovation is unusually hard in their organisations. But nearly everyone resists change.”
Read the full article at timkastelle.org:
http://timkastelle.org/blog/2010/02/new-ideas-in-old-systems/
